The Good, The Bad And The Ugly Of Digital Signage In Workplace
Aug 16,2016

Are you not familiar with signs in public places? Well, you must be like many of us and so it is not peculiar to see digital signs in workplaces, right? Obviously, digital signs largely differ from the signs and hoardings we generally see in other places. But, their appeal and purpose mostly remain the same.

You have seen them appear in various circumstances with a varied range of use. While the business visitors can be exposed to videos, digital presentations, and business data, the workforce can share and collaborate over a varied range of contents both of personal and professional nature. Apart from these, the touch screen enabled smart kiosks can allow easy and contextual display of certain information within a campus or premise.

The Brighter Side Of Digital Signage

How does this workplace signage help? Well, there is a multitude of benefits. First of all, they have a straightforward appeal and this makes it easier to update and access content faster. Moreover, huge printing costs can easily be saved while always ensuring optimum accessibility. Moreover, just because of the popularity of digital signage over traditional one’s, staffs can easily be motivated by a campaign and productivity can be boosted. Actually, the human resource in any organization can make use of digital signage to keep workforce tuned. Thus in a way, digital signage became so common across the workplaces these days.

What Remains Under The Shadow

So, it has no such shadowy side? Yes, like every coin, it has its flip sides as well. Actually, the digital signs along with the use of smart screen devices already became common to the majority of people. It is no longer like the late nineties or even what it was just a decade before. So, the digital signs after ushering over our screens in galore finally became quite non-interesting and least intriguing. Do they make any real difference to our expression? Are they really worth the fuss anymore? The answer will be ‘no’ and that is why it is extremely important to look beyond digital signage now.

Digital Signage

Most of the state of the art technologies to create an impressive presence of your business identity or just for sharing something among employees are no longer expensive at all. Compared to earlier time these technologies are cheaper, more available and easily deployable. So, just within a fast paced business meeting now the participants can jot down the whole feedback and process it further in a presentation to share with others. From robust and impressive design patterns to crisp content platforms to eye grabbing interface all make digital signage so easily deployable. But that ease and availability itself made it so commonplace and over practiced at the same time.

Obtaining an in-depth understanding and learning of the pros and cons of all these aspects concerning digital signage, we can finally conclude that how the opportunity posed by the passive and interactive screens is used, will be decisive to make a successful mark. From information sharing to collaboration over information to workflow management to scheduling resources to feedback management, the signage in workplaces can achieve various user focused deployments.

Can you really consider your signage in a different way than the common ebb and flow of signs? Well, if you can put it to purposeful use with creative focus, it can make a difference in offering exposure.




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