The Impact Of Virtual Reality On Marketing: 6 Credible Instances
By
Posted
Jul 12,2016
In

Recently Facebook took over the promising Oculus VR headset with an investment of $2 billion. There are similar moves from other industry giants like PayPal, Sony, and Google.  Sony’s   futuristic  project Morpheus to PayPal’s interest in artificial intelligence  with the new takeover of software company Vicarious To Google’s VR enabled Glass Smart Specs hitting the market, the marketers and business leaders are now showing  unprecedented interest in VR Technology. So, VR technology is no longer going to be kid’s plaything in their computer games, but they are increasingly going to have serious implications in every walk of life including marketing and business moves.

Virtual reality, in a nutshell, is an advanced computing environment and interface that can deliver simulated and immersive experience to users. The immersive experience and simulation either can be offered through gadgets like smart glasses, VR headsets or through device screen. Earlier with augmented reality technologies like GPS, Google maps, iBeacon, etc. we have experienced enough of an immersive environment.  Now even augmented reality technologies are fast transforming into augmented virtuality.

1. Virtual Reality for Remote Product Demo

Thanks to VR the salesperson is not going to knock your door for a scheduled appointment for the product demo. Thanks to virtual reality, marketers now can show their offerings right in your gadgets with immersive life-like experience. Besides the huge boosts in their productivity and cost advantage, it is going to offer consumers lot of ease in making their decisions based on experience that counts as ‘real’.

2. Virtual Reality for Remote Education

Virtual Reality for Remote Education

Online classrooms are already there for more than a decade and they are part and parcel of modern education systems. But often online courses are underestimated because of the lack of human contact and hands-on experience. Virtual reality is likely to change this perception as immersive, practical hands-on training and education will be possible remotely on your devices. Thanks to VR more classrooms will become virtual and VR educational apps will take over.

3. Virtual Shopping

Virtual ShoppingGetting your favorite pizza delivered by a drone right on your rooftop is no longer a science fiction. Already a pizza chain has experimented with that. Now, virtual shopping will take retail to the next level. Just get a feel of the streets, look at shop windows and browse the same products displayed on those windows right from your device screen. Virtual reality will take the shops along with its look, feel, ambience and products right on your device.

4. VR Advertising

Just think of the city walls showing live streaming video ads like your television. Marketers are no longer fighting for ad space as ads will only be shown contextually. With the demographic study of an area, user research and based on the location and context of the users, relevant ads will be displayed.

5. Win-Win Situation for Marketers and Consumers

Think to such an extent social media impacted marketing? Any marketers know the pitfall of bad comments on social platforms. In the future, with the proliferation of VR, a bad product and its derogatory experience will spread among communities like wild fire. So, VR is actually leading marketers and consumers to a win-win situation.

6. Faster Product Development and Lesser Time to Market

Faster Product DevelopmentThanks to VR the huge laboratory time for developing a new product can be saved to a great extent. With virtual reality the customer research and feedback can have the real-time edge and a whole array of background operations can be fast-paced. This will allow faster product development and shorter marketing cycles.

Save

Save

Save

Save

Recommended Posts

Showing 33 Comments

  1. Nook
    Reply  

    It’s always a pleasure to hear from someone with extpseire.

  2. furtdsolinopv
    Reply  

    Wonderful site. A lot of helpful info here. I am sending it to some pals ans additionally sharing in delicious. And naturally, thank you in your effort!

  3. furtdsolinopv
    Reply  

    Really clear website , thanks for this post.

  4. Shelba Strausner
    Reply  

    Good day! This is kind of off topic but I need some guidance from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start. Do you have any ideas or suggestions? Many thanks

  5. survival gear kit
    Reply  

    Thanks a lot for sharing this with all of us you actually recognize what you are talking approximately! Bookmarked. Kindly additionally visit my web site =). We may have a link trade agreement between us!

  6. Google
    Reply  

    Here are some hyperlinks to web sites that we link to since we believe they may be really worth visiting.

  7. Google
    Reply  

    Always a major fan of linking to bloggers that I adore but dont get a whole lot of link appreciate from.

  8. Google
    Reply  

    Here are some hyperlinks to web pages that we link to simply because we assume they may be really worth visiting.

  9. Google
    Reply  

    Here are a few of the websites we advocate for our visitors.

  10. Google
    Reply  

    Every the moment inside a though we choose blogs that we read. Listed beneath are the newest internet sites that we choose.

  11. Google
    Reply  

    Here is a good Weblog You may Uncover Exciting that we encourage you to visit.

  12. Google
    Reply  

    One of our guests not too long ago encouraged the following website.

  13. Google
    Reply  

    Here are some links to web pages that we link to since we think they may be worth visiting.

  14. Google
    Reply  

    Below you will discover the link to some sites that we consider it is best to visit.

  15. Google
    Reply  

    Sites of interest we have a link to.

  16. Google
    Reply  

    Sites of interest we have a link to.

  17. anal butt plug
    Reply  

    check beneath, are some totally unrelated web-sites to ours, having said that, they are most trustworthy sources that we use

  18. thrusting
    Reply  

    we came across a cool website that you simply could possibly take pleasure in. Take a search in case you want

  19. sportsheets strap on
    Reply  

    below you will find the link to some internet sites that we feel it is best to visit

  20. adam and eve vibrators
    Reply  

    one of our visitors not too long ago suggested the following website

  21. huge dildo
    Reply  

    Here are a number of the web sites we advise for our visitors

  22. סרטוני סקס
    Reply  

    here are some links to web sites that we link to for the reason that we think they’re really worth visiting

  23. sabung ayam online
    Reply  

    usually posts some extremely fascinating stuff like this. If you are new to this site

  24. Google
    Reply  

    Here are some hyperlinks to websites that we link to mainly because we believe they are worth visiting.

  25. best pron
    Reply  

    FHRd8N Very nice post. I just stumbled upon your weblog and wished to say that I ave really enjoyed browsing your blog posts. After all I all be subscribing to your rss feed and I hope you write again soon!

  26. suba suba
    Reply  

    PtAhUs Very helpful info specifically the last part I care for such info a lot. I was looking for this certain information for a very long time. Thank you and good luck.

  27. chocopie
    Reply  

    micGBl Just a smiling visitor here to share the love (:, btw great design.

  28. 15 Minute Manifestation Reviews
    Reply  

    you be rich and continue to guide others.

  29. for more information
    Reply  

    I truly appreciate this blog post. Great.

  30. click here
    Reply  

    That as a great post. Thank you so much.

  31. for more information
    Reply  

    specialist on this space to resolve my problem. Maybe that is you!

  32. for more information
    Reply  

    I think other site proprietors should take this site as an model, very clean and excellent user genial style and design, let alone the content. You are an expert in this topic!

  33. this website
    Reply  

    You ave made some really good points there. I looked on the net for more info about the issue and found most individuals will go along with your views on this site.

Leave a Comment

© 2017, AuroSys Solutions LLC. All Rights Reserved



captcha