The best way to explain how Augmented Reality works in conjunction with our digital and real world experience is to see how computer or device generated images correspond with the surroundings we pass through. For instance, an AR powered map app can offer you real time directional guidance while featuring images of the surroundings with the help of your camera. Thus both the digital and real world experience are becoming part of an organic as well as compound experience of reality helping the user to navigate and find ways.
Augmented & Virtual reality apps can also help retailers presenting their products in a more interactive and engaging manner. For example, a retail app can offer its products with three dimensional images and immersive videos to help buyers get the original feel and experience of the products.
AR & VR are now also widely used in mobile games allowing a more immersive gaming experience.