How Does The Integration Of Sitecore And UCommerce Influence The Future Of Ecommerce?
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Jul 18,2016
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The Danish Legoland pops another feather onto its hat!

This time the applause is neither for the Carlsberg nor for the soccer! It is the new wave of ecommerce innovation that is taking the digital industry by storm – uCommerce that sits on the ruling throne of the most popular, flexible, scalable and secure CMS Sitecore Solutions.

UCommerce and Sitecore seemed to have travelled down the path of oneness, where each one contributes to the elevation of the other.  UCommerce completes the missing piece of the Sitecore armoury and together the nurture they potential to redefine the future of ecommerce.

In Search Of Personalization With The Sitecore- UCommerce Combo

Search Of Personalization

The popular analyst firm, Gartner states that by 2018, more than 70% of ecommerce businesses will shift from the conventional B2C and B2B service models into offering more personalized customer service and brand experience.

Such a strategic shift in delivery of services will pave way for better growth opportunities and stir clear the chances of building a sustainable competitive advantage.

This is where the uCommerce platform that is tightly integrated with Sitecore CMS solutions comes into play!!

The collaborative abilities of Sitecore along with its actionable customer centric insights drive a highly personalized experience for customers. The uCommerce solution integrates perfectly into Sitecore interface making product creation along with personalization and persona rules a possibility. UCommerce when used with Sitecore DMS can offer the best personalization benefits within the ecommerce environment.

The Future Embraces The Smart Worker More Than It Bows Down To Hard Working Ones

The seamless integration of Sitecore with uCommerce delivers the best of content production and product information management which are ideally two different processes. Content production and management involves the generation of marketing-friendly content, copy writing, translation and proof reading of the content. Product information management is more about dealing with the inventory, taking pictures, building them in the web shop and so on. By using the Sitecore with the uCommerce platform an enterprise class CMS works hand in hand with the ecommerce platform. As a result the business is empowered with the ability to build marketing landing pages with the highest conversion rates by using the content directly and also enhancing the speed of the ecommerce platform while dealing with the order and product management tasks.

UCommerce May Be The Simple Answer To Complex Problems

The power of Sitecore has been long established in the world of content management systems with hundreds of enterprises endorsing the solution already.

Challengers & Leaders

The five functional features of uCommerce include,

  • Product & Catalogue Foundation: Managing all functions of the product catalogue
  • Transaction foundation: Control over the entire process of ordering from start to finish
  • Search Foundation: Facet searches are now under the control of the marketer
  • Social Foundation: Add reviews and comments and learn what think about the selected products.
  • Marketing Foundation: Empowered marketers who have a better understanding of the ecommerce environment can now setup vouchers and discount codes without having to depend upon the developer.

These powerful features when combined with Sitecore through a single interface may be the best solution for the next wave of ecommerce revolution.

UCommerce Platform With Sitecore In The Real World

UCommerce Platform With Sitecore

UCommerce has been the most obvious choice given its flexibility and smooth integration capabilities with Sitecore.

Here are a few examples…

Legrand, a global leader specializing in a whole range of products for electrical installations wanted to offer their online customers the best brand experience. By choosing to integrate their Sitecore website with uCommerce, Legrand experienced the fastest learning curve, quickest revenue generation which went up by three times and the most immersive experience for the customers.

Peter Justesen Company offers more than 10,000 duty-free products and needed its online sales channel to support the products through faceted searches, enhanced purchase flow function and faster search functionalities. No solution could accomplish these parameters better than the uCommerce and Sitecore combo. The fully integrated solution handles the entire order processing along with infusing the most critical functionalities efficiently. As a result Peter Justesen Company is now able to offer the most responsive design for its thousands of customers.

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